Bisleri’s ‘Bottles for Change’ initiative creates awareness about proper plastic waste disposal

Anjana Ghosh, director-marketing & business development at Bisleri International

Sustainability and plastic waste management is a hotly discussed topic in India these days. Beverage major Bisleri International is one of the biggest consumers of PET and therefore is a large part of the ecosystem. To contribute its bit in addressing the outcome of sustainability, the company launched the 'Bottles for Change' initiative a year ago. The initiative aims to educate citizens about the importance of recycling plastic in their lives, thereby bringing near a habit change of not putting it as a waste.

"Irresponsible disposal of waste product is the biggest challenge and, unfortunately, non much focus is on users of plastic. All the talk is about waste product management or how plastics are the real trouble. With 'Bottles for Change' initiative we are trying to make users aware that plastic is not the trouble. It is in fact collectible, recyclable and reusable. It is a valuable resource," says Anjana Ghosh, director – Marketing & Business Development at Bisleri International.

Through the 'Bottles for Change' initiative, Bisleri is trying to channelize all kinds of used clean plastic for recycling. The lighter plastic materials like milk pouches, multi-layers packets, wrappers and plastic pouches which are consumed are in much greater volumes equally compared to other plastic materials. The majority of these items are from daily household use. Since they are thrown in the waste product and are unclean, the housekeeping staff or waste pickers practise not segregate them, eventually leading them to dump yards. The 'Bottles for Change' initiative is trying to create a value by urging users to collect the used plastic separately at domicile, clean it and segregate it, and then that information technology can direct be sent for recycling.

"Information technology has been one yr since the initiative started and I am glad to say that it has been beautifully received past the stakeholders. We have been very successful in implementing this program in Bombay. Every bit more and more people realize that plastics are a valuable resource and should not be irresponsibly disposed of, nosotros volition be able to solve the trouble of plastic waste," Ghosh says.

Soon 'Bottles for Change' works in 14 wards of Bombay and a few parts of Thane and Navi Mumbai. The stakeholders involve housing societies, corporates, schools and colleges and hotels & restaurants. 'Bottles for Alter' vehicle goes for collection of used plastic from the stakeholders on a daily/weekly basis. The collection happens through plastic agents (kabadiwalas/NGO partners/recyclers).

The process starts with an sensation session with the stakeholders, enrolling them in the programme, encouraging them to segregate clean plastic at dwelling house, giving it to their housekeeping and from them collecting information technology through Bisleri'southward defined plastic agents in those areas.

Over the course of last one year, through the 'Bottles for Change' program, Bisleri has managed to collect 4800 tons of plastic and recycle thousand tons. The initiative has reached 500,000 citizens, 600 housing societies, 300 corporates, 200 schools and 400 hotels and restaurants.

Further improvements in the plan

Later on working with various stakeholders for a yr, Bisleri came across multiple challenging scenarios and ideas. Based on the feel, it has come up upwards with an addition project under the 'Bottles for Change' in Yard East and W wards of Andheri. In the new project, it has engaged with plastic agents (kabadiwalas) for the drove process. An application has been developed through which an private can become connected to the nearest plastic agent who so goes for drove. After collecting the plastic, the plastic agents submit to the appointed recycler through which all the collected plastic directly goes for recycling.

Taking the initiative across Mumbai

With the initial success of the programme, Bisleri is non but planning to expand in Mumbai just is also trying to have it to other cities.

"Yes, the response in Mumbai has been very proficient and we have a mandate to take the 'Bottles for Modify' initiative to many more cities. We are looking to take information technology to half dozen or seven more cities in Republic of india in coming future," says Ghosh.

As you bring together usa today from India and elsewhere, we have a favour to ask. Through these times of ambiguity and challenge, the packaging industry in India and in near parts of the world has been fortunate. We are now read in more than than ninety countries every bit our coverage widens and increases in bear upon. Our traffic as per analytics more than doubled in 2022 and many readers chose to support us financially even when advertizing fell to pieces.

As nosotros come out of the pandemic in the next few months, nosotros hope to again expand our geography and evolve our high-bear upon reporting and authoritative and technical information, with some of the best correspondents in the manufacture. If in that location were ever a time to support us, it is now. You can power Packaging South Asia's counterbalanced manufacture journalism and aid to sustain us by subscribing.

Subscribe At present

kunklesiguld.blogspot.com

Source: https://packagingsouthasia.com/she-safety-health-and-environment/sustainability-health/bisleris-bottles-for-change-initiative-creates-awareness-about-proper-plastic-waste-disposal/

Share this post